BE A MASTER ON FACEBOOK ADS
Why detailed targeting doesn't work:
Facebook is a learning machine, the more data it has, the better it works.
When you limit it to a very small audience, it doesn't optimize to 100 because you're giving it little data to analyze and it can't find matches.
Also, the smaller your audience, the more expensive it is to advertise.
You are paying more to earn less.
Although you may have some results with detailed targeting, they don't last because the audience gets fatigued.
With an open segmentation:
1.- You give as much data as possible to the Facebook algorithm so that it looks for your customers.
2.- Space for scaling with high budgets.
3.- Cheaper ads.
In this ebook you will find several secrets and the formula to start selling on Facebook in the right way